The Massive Value of Direct Mail Marketing
Direct mail marketing statistics from Google include:
- Open rates: Direct mail open rates are 80–90%, compared to 20–30% for email.
- Response rates: Direct mail response rates are 5–9 times higher than other advertising channels.
- Engagement: Direct mail is 49% more memorable and 33% more engaging than email.
- Readership: 71% of people read direct mail the day it’s delivered.
- Retention: 45% of marketers use direct mail for customer retention.
- Brand awareness: 34% of marketers use direct mail for brand awareness programs.
- Generational preferences: Younger generations are more enthusiastic about direct mail.
- Personalization: 59% of 18–24 year olds feel that marketing mail they receive is personalized to them.
- Disappointment: 57% of boomers, 45% of GenX, 41% of millennials, and 37% of GenZ would be disappointed if they stopped getting physical mail.
Shared Cost Direct Mail Marketing
The Local is dedicated to sharing the high cost of direct mail marketing for local businesses.
What typically costs $5,000 or more for design, printing, and postage per mailing now only costs $199 to $750!

Direct, Not Chance
Get your ad direct to over 5,300 doors in your neighbourhood for 7 cents or less per door. This is a game-changer for any local business!
Don’t leave your advertising up to chance with some ad services that sit at locations and aren’t mailed directly to homes.

Get Noticed
Your ad will be on an oversized full-colour high-gloss 12×9-inch postcard that gets noticed! With a giant postcard, your ad is always on the first page.
You spend good money on advertising, so why settle for being lost on the inside of a small booklet?

Exclusivity
You will be the only business or organization type on the postcard! This is a great way to beat out your competitors with low-cost direct-to-home advertising.
Purchase up to 12 months to keep your competitors out!

Free Ad Design
We give each advertiser a free ad design! If you have your own designer, that is fine. We’ll use your design, or we can do it for you.
This is a time and money savings for you! If you want to change your ad for the following month’s edition, that is no problem. Just let us know!

Free QR Code Tracking
We can set up a QR code for your website link upon request!
If you’re unsure if direct mail marketing is right for you, try QR code tracking. You can set it up yourself, and we can integrate it into your ad or create it for free!

The Local Queen Mary Park
The Local Queen Mary Park is our first 12×9-inch postcard area serving 5,300 addresses!
It is delivered in the first week of each month. Delivery dates are not guaranteed to account for sales, design, printing, or delivery issues.
Preference will be given to businesses physically located in the Queen Mary Park neighbourhood. Businesses that serve the community but are not located in the community will be put on a list and offered an opportunity to advertise if space is available on the 9th of each month.
Rates
- Small Ad 3×1.25-inch $199+gst (Max three per edition)
- Standard Ad 3×4-inch $425+gst
- Double Ad 6×4-inch $750+gst
- For businesses or organizations physically located in Queen Mary Park, we offer discounts of up to 20% on multiple-month orders paid upfront!
- Click here to check our flyer for more info!
Bonuses
- Complimentary ad design at no extra cost!
- Each edition of The Local will be shared with my LinkedIn account, which has over 11,000 connections.
- If you purchase a Double Ad, I’ll give you a one-hour HR consultation to answer your HR-related questions.
- If you purchase two or more months of the Standard Ad, I’ll give you a one-hour HR consultation to answer your HR-related questions.
- If you purchase three or more months of a Double Ad OR Standard Ad, I’ll write an article about your business or organization and post it on my LinkedIn, which has over 11,000 connections.
More Info
- Payments are made through our secure and trusted QuickBooks invoice.
- To guarantee your spot, you must make payment in full upfront.
- Orders must be in and fully paid by the 10th of each month to be included in next month’s edition.
- Advertisers purchasing multiple months must sign an advertisement agreement.
To get more info or make an order, e-mail Ian Hopfe at ian@littlebluehouse.ca.
Start An Online Community For You Customers or Members
An online community can be a fantastic way to add value to your business:
- Bonus information
- Technical support
- Member brainstorming
- Customer contributions
- Event organizing
- Sale notifications
- Seasonal events
- Customer feedback
- Online courses
- and so much more!